Thursday, April 24, 2014

Hackensack SOAR takes part in "Sticker Shock" campaign

On Monday, April 22, 2014, six Bergen County youth residents from Hackensack SOAR (Steering Out Alcohol Responsibly) took part in a county-wide campaign called Sticker Shock at Simple Simon Liquors on Essex Street in Hackensack.

SOAR is a youth-led organization based in Hackensack that is focused on changing the community norms and educating the community about the dangers of underage drinking while developing youth and adult partnerships. The students not only educate the community but they also build their leadership skills and encourage their peers to make smart choices. Member Jennifer Luna said “Being a member of SOAR means not only being a leader in my community but knowing the fact that through hard work and dedication I can change the lives of teens my age. I can demonstrate to these teens that there are other alternatives rather than indulging in alcohol and drugs.” The Sticker Shock Campaign was held in April because April is recognized as Alcohol Awareness Month. Earlier in April SOAR was recognized by the Bergen County Freeholders for their work around preventing underage drinking.

The Sticker Shock campaign is run by the Bergen County Prevention Coalition which is an initiative of The Center for Alcohol and Drug Resources, a Program of Children’s Aid and Family Services. It is a youth driven project held in order to limit the use of alcohol by minors. The event consists of stickers and bottle hangers being placed on packages of alcoholic beverages throughout the liquor establishment. The stickers act as “warning labels” and notify the public of the consequences of providing or purchasing alcohol for minors, which can result in six months in jail and up to a $1,000 fine. The main goal is to reduce minors’ access to alcohol by educating adult providers. If you are interested in becoming a member of SOAR or would like more information, please contact Jamie at 201.740.7099.

Sophomore Melissa Tufts places a warning on a bottle of wine

Back row (left to right): Melissa Tufts, Jarnells Laignelet, Jade Cheatham,
Mahmoud Mahgoub, Paresh Patel (Simple Simon Owner)
Front Row: Ariana Berberabe, Jennifer Luna

About The Center for Alcohol and Drug Resources 
The Center for Alcohol and Drug Resources provides community and school-based education programs about alcohol and drug abuse and advocates for responsive prevention and treatment services. The Center's offices are located in Hackensack and its services are available throughout Bergen County. For more information, please call 201.261.2800 or visit

About Children's Aid and Family Services 
Children’s Aid and Family Services is a leading nonprofit human services organization serving northern New Jersey. The agency is fully accredited and has served the community for more than 110 years. Its mission is to preserve, protect, and when needed, provide families. Motivated by compassion and in partnership with the community, we make positive lasting differences in the lives of those we serve. We provide high quality, innovative services to children and their families that advance social, educational and emotional development and wellbeing. For more information on Children’s Aid and Family Services, call 201.261.2800 or visit